the House of Identity
- Welcome -
We help organisations understand why things stop working, and what to do next.
When products, strategy, and behaviour drift out of coherence, progress slows and friction rises. Our work begins where that friction is felt but hard to name.
The questions we help answer
The questions organisations bring to us
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Why don’t our products get adopted as expected?
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Which products actually belong together?
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What should we build next?
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Where are we heading as AI automates execution?
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Why does the organisation struggle to act as one?
👉 How we work
What we do
From insight to action
We help organisations restore coherence across products, portfolios, strategy, and organisation, so decisions become clearer and adoption happens without pressure.
👉 Our services
How working with us looks
Focused and time-bounded
Engagements typically run over a few months and combine on-site work with remote analysis. The outcome is clear, applicable advice, not abstract frameworks.
Credibility / validation
Tested under real conditions
Our approach has been validated in smaller organisations and is currently being applied and further validated in Fortune 50–level contexts. This allows us to see what holds under scale, complexity, and pressure.
Identity
The foundation of our work
Identity governs what feels coherent, trusted, and meaningful. You don’t need to understand identity to work with us.
Engagement
Thinking, dialogue, and contact
Essays and reflections on identity, strategy, and coherence, written to clarify, not to persuade.
A private space for leaders who want to explore how identity shapes products, organisations, and long-term direction.
For questions, conversations, and serious inquiries about working together.
Strong organisations don’t need to be convinced. They recognise themselves when coherence returns.